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Laterra Gems
Retail Environmental Graphics & Visual Experience Design
Designing for Laterra Gems was an opportunity to bring a brand experience to life beyond the screen. For its retail location at Planet Hollywood in Las Vegas, I developed visual concepts, environmental graphics, promotional signage, and gemstone displays that complemented the products and their unique stories.
From early concepts to the finished retail environment, my focus was on creating a cohesive and inviting experience that reflected the beauty and individuality of each gemstone. It's the kind of project I especially enjoy, where thoughtful design becomes something people can walk into, explore, and experience firsthand.
